Roberto Verganti is Professor of Leadership and Innovation at the School of Management of Politecnico di Milano, where he directs Leadin’Lab, the laboratory on the LEAdership, Design and INnovation. Roberto’s research is inspired by one question: how to create innovation that is meaningful, and how to make it come true? He has been a visiting scholar at the Harvard Business School twice, at the Copenhagen Business School and at the California Polytechnic University. He is also an advisor of Carlos Moedas, the European Commissioner for Research, Science and Innovation. Roberto is the author of “OVERCROWDED – Designing Meaningful Products in a World Awash with Ideas”, published in 2017 by MIT Press.